How To Assure Failure In a New Venture

by: Geoff Ficke One of the great benefits we enjoy about the consulting work we do is having the opportunity to review the inventiveness of hundreds of entrepreneurs each year. It truly is amazing how many of these creative talents push the envelope of novelty. There is no such reality as the oft stated: ?I have seen it all?. None of us have seen it all, as the volume of freshly executed innovative products and concepts being nurtured, is never ending.

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